The Commodification of Spirituality
- Mabongi P Sabelo

- Dec 24, 2025
- 5 min read
Religion has been a cornerstone of human society for centuries, providing a moral framework, a sense of community, and a connection to something greater than ourselves.
However, in today's increasingly secular world, many people are questioning whether religion is still relevant or necessary.
The Benefits of Spirituality
For many people, spirituality provides a sense of purpose and meaning that is difficult to find elsewhere. It offers a moral framework that guides our actions and decisions, and a sense of community and belonging that is essential to our well-being.
Spirituality can also provide comfort and solace in times of crisis, and a sense of connection to something greater than ourselves.
The Drawbacks of Traditional Religion
However, traditional religion can also be a source of division and conflict. It can be used to justify discrimination, oppression, and violence, and to perpetuate outdated and harmful social norms. Additionally, the rigid dogma and doctrine of some religions can be stifling to individual freedom and creativity.
The God Complex: Judging Others' Faith
One of the most damaging aspects of traditional religion is the tendency for some individuals to develop a "holier than thou" God complex. This is where people feel the need to judge how others believe and show their faith, as if they have a direct line to the divine higher power. Newsflash: everyone's spiritual journey is unique, and what works for one person may not work for another.
The Origins of Religion
So, where did religion come from? Most scholars agree that religion emerged as a way for early humans to make sense of the world around them. From the ancient civilizations of Egypt and Mesopotamia to the indigenous cultures of Africa and Asia, religion has played a vital role in shaping human culture and society.
Exploring Different Religions
So, what's the psychological journey around religions? Let's take a brief look at a few:
Christianity
Focuses on the belief in Jesus Christ as the son of God and the savior of humanity. Christians believe in the importance of faith, prayer, and good deeds. Christianity originated in the 1st century AD, based on the teachings of Jesus Christ.
Islam
Emphasizes the belief in one God (Allah) and the prophet Muhammad as his messenger. Muslims follow the Quran and the Hadith, and believe in the importance of prayer, charity, and pilgrimage. Islam originated in the 7th century AD, based on the teachings of the Prophet Muhammad.
Buddhism
Focuses on the attainment of enlightenment through meditation, mindfulness, and the Four Noble Truths. Buddhists believe in the importance of compassion, wisdom, and self-discipline. Buddhism originated in the 6th century BC, based on the teachings of Siddhartha Gautama (the Buddha).
Hinduism
Emphasizes the belief in a single, all-encompassing reality (Brahman) and the cycle of birth, death, and rebirth (samsara). Hindus believe in the importance of devotion, knowledge, and self-realization. Hinduism originated in the Indian subcontinent over 4,000 years ago, with roots in ancient Vedic culture.
Shaping Religious Practices
So, who decided how certain religions portray worshiping a higher being? The answer lies in a combination of factors:
Founding figures and prophets: Charismatic leaders or prophets who received revelations or had spiritual experiences that shaped their understanding of the divine.
Cultural and historical context: Religions emerge and evolve within specific cultural and historical contexts, influencing their beliefs, practices, and rituals.
Scriptures and sacred texts: Sacred texts or scriptures provide guidance on worship, rituals, and doctrine.
Tradition and community: Religions develop through oral traditions, communal practices, and shared experiences, with practices and rituals becoming standardized and passed down through generations.
Scholars and theologians: Scholars and theologians within each religion interpret and refine their understanding of the divine, producing creeds, doctrines, and theological systems that shape worship practices.
The Psychological Journey
So, what drives people to adopt certain religious beliefs? Research suggests that our brains are wired to respond to spiritual experiences, and that our personalities, upbringing, and life experiences all play a role in shaping our spiritual beliefs.
Beyond Traditional Religion
In recent years, there has been a growing interest in alternative spiritual practices, such as astrology, mindfulness, and meditation.
These practices offer a more personal and individualized approach to spirituality, one that is not bound by traditional religious doctrine.
Astrology, in particular, has become increasingly popular as a tool for self-discovery and personal growth.
The Commodification of Spirituality
However, the growing interest in alternative spiritual practices has also led to the commodification of spirituality.
Many individuals are using spirituality, including astrology, as a way to market themselves, whether it's through social media or online dating platforms.
This can lead to a superficial and materialistic approach to spirituality, where individuals are more focused on presenting a certain image than on genuine personal growth and self-awareness.
Why People Are Using Spirituality to Attract High-Value Partners
In today's dating landscape, spirituality has become a desirable trait.
Many people are using spirituality as a way to attract high-value partners, showcasing their spiritual practices and values on social media and dating profiles.
This trend raises questions about the authenticity of these claims and whether people are genuinely seeking spiritual growth or just using it as a way to appear more attractive.
The Astrology Factor
Astrology has become a particularly popular way to connect with others on a spiritual level.
Many people are using astrology as a way to determine compatibility with potential partners, or to showcase their own spiritual credentials.
For example, someone might highlight their "spiritual" moon sign or rising sign as a way to attract like-minded individuals.
The Appeal of Spiritual Partners
The appeal of spiritual partners goes beyond just physical attraction or surface-level compatibility.
When we connect with someone on a spiritual level, we feel seen, heard, and understood on a deeper level.
This connection can foster a sense of trust, intimacy, and commitment, which are essential components of a healthy and fulfilling relationship.
Lessons from Spirituality
As we navigate the complexities of spirituality and relationships, here are some lessons to keep in mind:
It's hard to hear God's voice when you already decided what you want Him to say.
You are judging people for the things that you actively used to do.
Why do you stop praying when things start going well?
You can’t pick and choose which of Gods lessons you want to follow at your own convenience.
If you truly think that you're ready for something, don’t you think that the Lord would have given it to you by now?
Not everything is a spiritual attack; some things are consequences of your decisions.
Remember when you’re feeling far from God; He is not the one who moved.
If you feel like God is silent right now, just remember that no one shouts when they’re right next to you.
You're not feeling the Presence of God in prayer because you're too focused on what you could be doing instead of praying.
Praising God is about fulfilling your passions, not acquiring endless monotonous rituals. By embracing spirituality in a way that's authentic and meaningful to us, we can deepen our connection with ourselves, others, and the world around us.
Thanks for reading,
xoxo
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