The Absurdity of Gendered Products
- Mabongi P Sabelo

- May 28, 2025
- 2 min read
Have you ever walked into a store and been immediately directed to the "men's" or "women's" section? The answer is likely yes, and this phenomenon is not limited to clothing stores. Many everyday products, from scents to tissues, are unnecessarily gendered.
The Social Construct of Gendered Products
The concept of "masculine" and "feminine" products is a social construct, perpetuated by industries and reinforced by societal norms. But who decided that men should smell like cedarwood and leather, while women should smell like flowers and vanilla? The answer lies in cultural conditioning and historical context.
In the past, certain scents and products were associated with masculinity or femininity based on societal roles and expectations.
For example, men were often associated with outdoor activities and therefore were marketed scents like cedarwood and leather. Women, on the other hand, were often associated with domesticity and were marketed scents like flowers and vanilla.
The Problem with Gendered Products
So, what's the harm in having "masculine" and "feminine" products? Here are a few issues:
Restrictive choices: By assigning products to specific genders, we're restricting people's options. What if a man wants to wear a "feminine" scent, or vice versa? They should be able to choose whatever scent they like, regardless of gender associations.
Stereotyping: These associations perpetuate stereotypes and limit individual expression. Why should someone's product choices be dictated by their gender? They shouldn't.
Marketing manipulation: Industries use these stereotypes to sell products, creating a self-perpetuating cycle. This cycle can be broken by recognizing and challenging these stereotypes.
Beyond Scents
But scents are just the tip of the iceberg. Have you ever noticed how many everyday products are unnecessarily gendered?
Clothing
Why do we need "men's" and "women's" clothing sections? Can't we just have clothes that fit different body types? The idea that certain styles or colors are inherently masculine or feminine is a social construct that limits our expression.
Hair Products
What's the difference between "men's" and
"women's" shampoo? Is it really necessary to have separate products for different genders? Can't we just have hair products that work for different hair types?
Tissues
Yes, you read that right. Even tissues are gendered! Why do we need "men's" and
"women's" tissues? Can't we just have tissues that, well, absorb stuff?
Breaking Free from Gendered Products
It's time to challenge these stereotypes and break free from the constraints of gendered products. Here are a few ways to do so:
Question the norm: Next time you're shopping, ask yourself if the product really needs to be gendered.
Choose the “whatever you like”options: Opt for products that explicitly cater to your taste, because who cares if it’s your money you’re spending on it.
Support inclusive brands: Look for brands that reject traditional gender and ethnic norms and offer products that cater to individual needs rather than societal expectations.
By recognizing and challenging these stereotypes, we can create a more inclusive and expressive world – one where individuals can choose products that reflect their unique preferences and needs, rather than their gender.
So, what are your thoughts on gendered products? Share your stories and opinions in the comments below!
Thanks for reading,
xoxo
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